Creating a Visual Marketing Strategy through Influencer Partnerships with Dunkin' Donuts

 Utilizing Influencers

Dunkin Donuts works with influencers to help promote its products and services. This involves partnering with celebrities, bloggers, Tiktokers, and other social media personalities who have a large following and are trusted by their followers (Ahuja,2022). 

By working with influencers, Dunkin Donuts can increase its reach and visibility. This is done through content creation and sponsored posts, which help to spread awareness and increase sales. Additionally, Dunkin Donuts works with influencers to create partnerships and promotions that benefit both parties. Recent efforts, such as recruiting Charli D'Amelio to join the team and running contests and giveaways, have helped to generate more engagement and interest in the company's products (Phillips, 2021). Ultimately, Dunkin Donuts' influencer marketing strategy effectively builds its brand and increases profits.

References

Ahuja, M. (2022, March 12). Dunkin’ Runs on social media - Marketing in the Age of Digital - Medium. Medium. https://medium.com/marketing-in-the-age-of-digital/dunkin-runs-on-social-media-bf4e69a9ce43

Garrison, C. (2020, September 2). Charli D’Amelio’s Dunkin’ Coffee Order, “The Charli,” Is Officially On The Chain’s Menu. Elite Daily. (Image) https://www.elitedaily.com/p/charli-damelios-dunkin-coffee-order-the-charli-is-officially-on-the-chains-menu-32919699

Phillips, G. (2021, September 22). Social Capital: How Dunkin' Donuts Cornered The Influencer Market. TheRichest. https://www.therichest.com/rich-powerful/social-capital-how-dunkin-donuts-cornered-the-influencer-market/