Dunkin Donuts Marketing Strategies

 

One of the main strategies of Dunkin Donuts

Embracing social media

Dunkin Donuts uses social media platforms like Facebook, Twitter, and Instagram to post about new products, special offers, and events (Holmes, 2011). Dunkin Donuts uses social media to create a fun and engaging customer experience (Sims, 2021). They post content that is entertaining, informative, and encourages engagement. They use hashtags to help promote their products and create a sense of community among their followers. They also use social media to announce special offers, such as free samples or discounts. Dunkin Donuts also runs campaigns to reach potential customers, such as contests and giveaways (Shastri, 2023). Finally, they use these platforms to communicate with customers directly, gathering feedback and responding to concerns and questions (Shastri, 2023).

References

Darbinyan, M. (2020, April 23). Marketing Strategy and SWOT Analysis of Dunkin’ Donuts. The Social Grabber. (Image) https://i2.wp.com/thesocialgrabber.com/wp-content/uploads/2020/04/Screenshot_8.png?fit=1024%2C644&ssl=1 

Holmes, P. (Ed.). (2011, August 17). America Runs On Dunkin’; Dunkin’ Runs On Social Media. Provoke Media. https://www.provokemedia.com/latest/article/america-runs-on-dunkin-dunkin-runs-on-social-media 

Shastri, A. (2023, March 4). Detailed Marketing Strategy of Dunkin Donuts | IIDE. IIDE. https://iide.co/case-studies/marketing-strategy-of-dunkin-donuts/

Sims, T. (2021, July 26). Dunkin’ Runs on social media - Platform Magazine. Platform Magazine. https://platformmagazine.org/2021/07/26/dunkin-runs-on-social-media/