Leveraging Digital Platforms Dunkin Donuts

 

Leveraging Digital Platforms

Dunkin Donuts has created a mobile app to make it easier for customers to order food and drinks and provide exclusive offers and rewards.

Dunkin Donuts has created a mobile app to make it easier for customers to order food and drinks and provide exclusive offers and rewards. The app also provides customers with a convenient way to pay. Dunkin Donuts can use this platform to launch visual marketing campaigns (“Introducing the Newly Redesigned Dunkin’s Mobile App,” 2018). Visual marketing campaigns can include images and videos of new products, recipes, and promotions. Dunkin Donuts can also use the app to create interactive polls, quizzes, and surveys to engage customers and learn more about their preferences. Additionally, Dunkin Donuts can use the platform to develop targeted offers and rewards to encourage customers to return. Overall, leveraging the digital platform of their mobile app is an excellent way for Dunkin Donuts to increase customer engagement, loyalty, and sales.

References

Introducing the newly redesigned Dunkin’s mobile App. (2018, June 22). Dunkin Newsroom. https://news.dunkindonuts.com/blog/introducing-the-newly-redesigned-dunkin-mobile-app