Using Visuals to Grow a Business

Dunkin' Donuts

Dunkin' Donuts is an iconic American brand that has been around since 1950 (Agarwal, 2021). It started as a small donut shop in Quincy, Massachusetts, and has since grown to become the world’s largest coffee and baked goods chain (Brizek, 2012). Dunkin' Donuts has seen rapid expansion and success thanks to its unique marketing strategies, including the use of visual marketing. The brand has used visuals to create interest and excitement around its products, as well as to engage customers and build brand loyalty (Agarwal, 2021). From eye-catching ads to creative social media campaigns, Dunkin' Donuts has demonstrated the power of visual marketing as a successful business strategy.

References 

Agarwal, V. (2021, August 3). Dunkin Donuts Marketing Strategy: Making Their Donuts favourite Worldwide!. MarqueEx. https://marqueex.com/dunkin-donuts-marketing-strategy-making-their-donuts-favourite-worldwide/

Brizek, M. G. (2012). Coffee wars: The big three: Starbucks, McDonald’s and Dunkin’Donuts. Journal of Case Research in Business & Economics, 5, 1-12.

DUNKIN DONUTS LOGO (2022, October 31). 1000 Logos – the Famous Brands and Company Logos in the World. - History Logos, Foto Logos and Brands.(Image).  https://1000logos.net/dunkin-donuts-logo/