Being Mobile and
website Responsive Is a Priority
Figure 1: Source: Dunkins website
To stay ahead of the competition, companies
need a visual marketing plan that works well on android platforms and websites.
With mobile devices accounting for an estimated 54% of all site traffic and 30%
of all purchases, it's clear that mobile shopping is here to stay (MORRIS, 2022). The success of
Dunkin' Donuts' visual Commerce platform can be attributed to its
mobile-friendliness. The company's visuals are sufficiently responsive to fit various mobile display sizes. The organization streamlines the shopping
experience for its customers by reducing it to just a few clicks. So, the
organization is diligent in making all its visual content suitable and
intuitive for mobile consumers. Customers may rely on the company's website and
mobile app to assist them in every step of their purchasing experience on the
Visual Commerce platform. Customers who visit a company's website may need
a clearer idea of what they wish to purchase. Thus, the firm employs visual
elements to direct customers through the various stages of the purchasing
process. To further establish credibility, the organization prominently displays
graphic representations of positive reviews and testimonials from satisfied
customers right on the website. The company regularly adds high-quality
pictures to websites to better represent the products. This lets users better visualize the company's offerings and make more informed purchasing
decisions.
Reference
MORRIS, J.
(2022). Visual Marketing Strategy Guide To Enhance Customer Experience.
Retrieved from https://taggshop.io/blog/visual-marketing/
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