Dunkin' Donuts partnership with various companies.

Dunkin' Donuts uses visual marketing as a business strategy by creating partnerships with various companies around the world such as hotels and airlines.(News Releases, 2006). For instance, JetBlue Airways and Tansavia air lines by providing opportunity to pre-order their favorite donuts, bagels and coffee to their passengers. (Walker, 2022)

According to Business development lead - travel and catering at Just Eat Takeaway, Rob Hogema, commented,

“Dunkin’ Donuts is the latest addition of products that upgrades the passenger inflight food experience, a widely popular treat that complements the Transavia Restaurant Menu splendidly. We are happy and privileged to collaborate with beautiful brands like Dunkin’ Donuts and Transavia to deliver a worldwide scoop and innovation to onboard hospitality.”

Further, among all other partnerships, the partnership that Dunkin' Donuts has with Victoria's Secret is something special as they have decided to create a G-string that smells like hash browns (ClickHole, 2022)

Their partnership with the National Hockey League in America has helped improve their popularity among Hockey fans and has become the league's official coffee, Donut, and breakfast sandwich. Such strategies will significantly improve Their presence in NHL broadcast and digital platforms. (NHL. com & relations, 2019)

References:

ClickHole. (2022, October 25). Powerful partnership: Dunkin donuts and Victoria's secret have teamed up to create a G-string that smells like hash browns . ClickHole. Retrieved March 9, 2023, from https://clickhole.com/powerful-partnership-dunkin-donuts-and-victorias-secret-have-teamed-up-to-create-a-g-string-that-smells-like-hash-browns/ 

JetBlue Airways and Dunkin'’ donuts extend partnership. Dunkin'. (2023, February 27). Retrieved March 9, 2023, from https://news.dunkindonuts.com/news/jetblue-airways-and-dunkin-%C2%92-donuts-extend-partnership 

NHL.com, & Relations, N. H. L. P. (2019, June 6). NHL, Dunkin' announce new multiyear partnership. NHL.com. Retrieved March 9, 2023, from https://www.nhl.com/news/nhl-dunkin-announce-new-multi-year-partnership/c-307725498 

Walker, S. (2022, July 29). Cool: Passengers can now get Dunkin' donuts delivered to Transavia Flights. Simple Flying. Retrieved March 9, 2023, from https://simpleflying.com/dunkin-donuts-transavia-in-flight-delivery/